The Database Dept. has a vision for increasing the productivity of B2B sales organisations by up to 10 times. Over recent years we have implemented this vision in a number of enterprises with outstanding results. Read more →
The original vision promised by CRMs – that of providing a customer centric organisation with a single, central source of all customer and prospect information – has never been fulfilled, particularly in B2B. Read more →
Recent research from some of the world’s most respected sales and marketing consultancies shows that the current B2B sales model no longer works. Read more →
It’s getting harder and harder for B2B companies to win new “white space” customers and make their numbers. Read more →
Managing marketing data isn’t easy. Large organisations have multiple sources of data – CRM systems, ERP and transactional systems, email lists, lists purchased for marketing campaigns, lists of attendees at events, information from partners, “do not call” lists. These data sources are often held in multiple systems and are stored in many formats. It’s a mess. Read more →
